Location: London.  Some overseas/regional travel and early morning / evening work required.

Salary: circa £35k p/a (dependent on experience)

The Bioindustry Association are looking to recruit a Membership & Marketing Manager who will work with the BDMS Director and other key BIA staff to produce and oversee marketing plans for the BIA across all relevant media platforms, aligning with the strategic objectives and brand identity of the organisation.  This role is also responsible for managing the BIA CRM and related CMS system, including any development required to increase member benefit and this individual will champion effective use of these systems through the organization.

The Membership & Marketing Manager also manages the membership renewals system, and membership services, including the roll out of business solutions to members, online membership portal and related functionality.

In addition, this role will assist the Membership and Business Development Manager in achieving an organisation-wide membership sales and retention target.

The Membership & Marketing Manager will:

• Plan and oversee the monthly membership renewals processes – reminders, invoicing, follow up and subsequent reporting requirements
• Deliver an efficient and timely onboarding process for new members, providing new membership packs, log on details, and collecting relevant info from membership organisations
• Enroll members into the BIA business solutions programme and liaise with suppliers accordingly
• Work with credit control to identify and overcome any invoicing issues regarding membership
• Respond to existing member enquiries, coordinating with colleagues as necessary and ensuring appropriate and timely response
• Be the primary point of contact for, and champion of the BIA’s CRM (Microsoft Dynamics).  Ensure records are continually updated, all member records are accurate, up to date, and obtained/recorded in accordance with data protection regulations
• Lead on membership surveys and other market research requirements
• Work with Media Manager to oversee BIA website and member portal in terms of branding, accuracy, keeping BIA information up to date and overall effectiveness
• Scope and work with suppliers to implement relevant developments to CRM and CMS in order to increase member benefit
• Plan, commission and quality-control printed BIA marketing collateral in line with agreed branding and budget
• Efficiently co-ordinate and execute online and offline marketing activities across BIA
• Support new member recruitment activities within the wider Business Development and Membership Services team as agreed
• Provide analysis on effectiveness of marketing communications, and analysis of membership – provide reports in a suitable format
• Manage dissemination of information regarding further membership benefits – conference discounts overseas etc.
• Remain fully up to date with BIA activities and initiatives and evaluate the relevance for members

Delegate requirements

• Experience of managing membership databases and interlinking online functionality
• Experience of executing marketing plans across a range of platforms – digital marketing experience in particular
• Experience of scoping online projects and working with selected suppliers to deliver to time and to budget
• Strong understanding and experience of online analytics systems and subsequent reporting
• Excellent oral and written communications
• Experience in using all standard Microsoft programmes is essential
• A self-starter who is able to work independently and as part of a team
• Attention to detail essential
• Able to demonstrate an analytic approach to data

Education and work experience

• Degree (preferably in life sciences)
• Marketing qualification (at least working towards

Desirable

• Working knowledge of Microsoft Dynamics CRM
• A strong understanding of running a Corporate Membership scheme

Please apply with CV and covering letter by 5pm Friday May 18^th 2018 to Nick Gardiner, COO, BIA: [email protected] .

ABOUT THE BIA

Established over 25 years ago at the infancy of biotechnology, the BioIndustry Association (BIA) is the trade association for innovative life sciences in the UK. Our goal is to secure the UK's position as a global hub and as the best location for innovative research and commercialisation, enabling our world-leading research base to deliver healthcare solutions that can truly make a difference to people's lives.

Our members include:

• Start-ups, biotechnology and innovative life science companies 
• Pharmaceutical and technological companies
• Universities, research centres, tech transfer offices, incubators and accelerators
• A wide range of life science service providers: investors, lawyers, IP consultants, IR agencies