PULSE Check – How to land a winning investor pitch

This is part of the PULSE Check series, in which entrepreneurs and members of the BIA startup network will have the opportunity to learn from each other, and from leading experts.

The event will be led by Pippa Bateman of Pippa Bateman Communications and Theo Godfrey and Jane Hollywood of CMS Cameron McKenna Nabarro Olswang LLP, and will introduce attendees to how to prepare for and deliver a winning investor pitch, whether virtually or in person. You will leave with practical tools and actionable approaches that will support you in all your future investor pitches.

By the end of the session, you will:

  • Know how to get under the skin of their audience, by exploring their drivers & mindset so that you can position their proposition explicitly for the people listening
  • Understand the key features that an investor is looking for in an investee company and business plan, and the issues that commonly cause an investor to walk away
  • Know how to structure outcome driven content that speaks directly to the audience’s viewpoint, appetite and concerns
  • Know how to harness mind, body and voice so that you can be their best, even when you are under pressure – particularly focusing on techniques for virtual presentations
  • Know how to win at Q&A

There will also be opportunities to network with other innovative startup leaders and supporters, using leading digital tools to create an experience as close to in-person meeting as possible.

If you are having issues registering, please contact Marzia Sguazzin (msguazzin@bioindustry.org)



Pippa Bateman

Communication Consultant & Trainer

Pippa Bateman Communications

Pippa Bateman is a leading communication coach based in London, helping business leaders and entrepreneurs to harness the power of their spoken communication so that they can be even more effective and influential in their roles.

Her clients include leaders of some of the worlds’ most successful professional services firms and she also delivers leadership communication courses as part of a number of high-profile Leadership Development Programmes. She also works with Management Teams getting ready for investor presentations and helps high profile figures prepare for public speaking events, including mainstage talks at TED. What all of Pippa’s clients have in common is a desire to do themselves and their message justice in their most important professional moments.

Pippa’s roots are in Psychology and the Performing Arts. Having completed masters’ degrees in both she spent five years on the professional stage culminating in a year in the West End musical Wicked. From Wicked she cut her teeth in Learning & Development at the global behaviour change specialists Mind Gym, before focusing her attention on spoken communication under the tutelage of the late Anthony Gordon Lennox at AGL Communications. She launched her own practice in 2015 in order to explore her own unique approach to communication training and now leads a team of experts who deliver individual coaching and training programmes to clients in the UK and abroad.

Theo Godfrey



Theo is a Partner in CMS’s Corporate Group. He advises on a wide range of corporate transactions, including acquisitions, disposals, private equity and venture capital transactions and joint venture arrangements, for both private and listed clients. Theo has a particular focus on the Life Sciences & Healthcare and Technology, Media & Communications sectors.

Clients include established domestic and international companies, growing businesses, institutional investors, high net-worth individuals and management teams.

Theo co-manages CMS’s equIP Life Sciences programme, which supports early/growth stage life sciences business.

He also volunteers as a mentor and advisor to life sciences start-ups through BioCity’s Expert Network.

Jane Hollywood



Jane is a Partner, UK Chartered Patent Attorney and European Patent Attorney. She is a Life Science specialist working with companies to advise on patent strategy and protection. Jane is also experienced in opposition and appeal proceedings before the European Patent Office, representing clients across a range of life science technologies, most notably regarding biologics, formulations and genetic engineering.

In the transgenic field, Jane has worked for many years with Kymab, handling drafting, multi-jurisdictional patent prosecution and opposition matters at the EPO regarding the technology underlying Kymab’s transgenic mouse platform and antibody discovery platform. Jane also has extensive experience in the cell therapy sector having represented companies such as Athersys and International Stem Cell Corporation to obtain patent protection for their products.

Jane therefore has a particular interest in genetic engineering technologies, gene and cell therapies, sustainable food technologies and agriculture and she works with both established and start-up companies in these areas. With a PhD in plant sciences, she also works with companies in the burgeoning cannabis sector providing strategy advice and assisting them in navigating the complex situation at the EPO.

Jane co-manages CMS’s equIP Life Sciences programme, which supports early/growth stage life sciences business.

Jane Wall

Director of Business Development and Membership Services


Jane joined the BIA in March 2016 as Director of Business Development and Membership Services, with overall responsibility for the recruitment and retention of members, development and delivery of membership services and BIA events.

Prior to this role and a short spell at the Food and Drink Federation assisting with membership development, she held the positions of Associate Director and Head of Sales & Marketing over a period of seven years at the Fire Protection Association – leading on membership and member events, publications, risk services, sales and marketing, CRM implementation and digital presence. Jane’s experience prior to this included Business Development Manager within tech transfer at Oxford Brookes University, four years at T&F/Informa Journals as Managing Editor and Publisher, and reference publishing at Oxford University Press and IBSS (International Bibliography of Social Sciences).

Jane holds a first degree in Italian and European Literature from Warwick University, an MA in Social Anthropology from SOAS, and an MBA from Oxford Brookes Business School.


16.00   Sign in and networking
16.30   BIA welcome, Jane Wall, BIA
16:35   Presentation followed by Q&A
18:00   Networking
19:00   Close

Event Supporter