Emerging, hazardous micropollutants including certain pharmaceuticals, pesticides and industrial chemicals are a huge challenge for existing water treatment, identified by recent US and EU regulations. At Puraffinity, our vision is to harness nature’s capacity to make bio-materials to clean water in a sustainable manner. We develop novel bio-materials optimised to capture specific micro-pollutants from wastewater that are difficult to capture with existing technology. Our Puraffinity Granular Media (CGM) allows customers to cost effectively meet water regulations with a solution that is simple, safe and guarantees disposal of the micro-pollutant.