XR Therapeutics is a start-up company, spun out of Newcastle University which has been based on over a decade of academic research. Their service combines traditional CBT (Cognitive Behavioural Therapy) with gradual exposure therapy to treat phobias and anxiety.

Their solution is delivered using VR (Virtual Reality) technology within a fully immersive environment. The unique treatment can be adapted by the therapist in real-time, as XR Therapeutics work alongside clinicians and end users to tailor scenes based on the needs of the recipient. Administering traditional CBT to an individual can take anywhere between 12 to 20 sessions before the patient observes noticeable impact. XR Therapeutics' treatment can shorten this to 4 sessions over a 2-week period, and when treating phobias, this can be achieved in just 1 session.