Masterclass: Successes and setbacks in managing IP

2pm – 2.45pm BST, 21 May 2026 ‐ 45 mins

Room: Banqueting Hall

Interactive workshop

Establishing the right IP strategy is essential in creating market exclusivity and attracting investment. In this session, Edward will discuss how to recognise and capture IP assets, prevent value leakage, and explain how to approach dealing with your competitors’ IP rights. Practical examples of successes and failures in IP strategy will be discussed.