Heloise McCulla

Events Manager, BIA

What does your role at BIA involve?

Heloise oversees the planning, coordination, and delivery of a wide range of events, ensuring every event is well-planned, seamlessly executed, and valuable for attendees. Heloise manages all logistics, collaborates closely with partners and speakers, and focuses on crafting engaging experiences that support networking, learning, and industry connection.

Previous experience & achievements

Heloise brings extensive experience in planning and delivering events, having managed high-profile launches such as Goodwood Festival of Speed to major conferences and large-scale award shows. Heloise’s achievements include developing impactful event concepts, enhancing attendee experience, building strong relationships with media, partners, and stakeholders, and delivering seamless onsite management – consistently ensuring high-quality, well-executed events.