Careers

The Marketing Manager will be responsible for a diverse range of strategic and tactical activities aimed at promoting the organisation, engaging members, and driving growth.

Key responsibilities include:

1. Develop and manage the execution of marketing initiatives and content marketing plans to build new communities across key strategic areas and deepen BIA’s digital footprint.
2. Develop and oversee multiple digital marketing channels including website, social media platforms, and newsletters in collaboration with other team members.
3. Content marketing: plan and deliver a high-quality content pipeline for BIA’s new communities supported by targeted email campaigns and effective segmentation.
4. Event marketing: Coordinate marketing efforts to promote BIA events, conferences, and networking opportunities, collaborating closely with the events team.
5. Design branded collateral: create high-quality visually appealing marketing materials and promotional collateral for marketing campaigns and events, ensuring consistency with the established brand guidelines.
6. Grow email and marketing databases and work with the Digital Marketing Executive to build BIA’s social media following and new communities.
7. Member communications: develop compelling content to showcase member successes and tell engaging membership stories. Utilise storytelling techniques to highlight member and sector achievements and contributions.
8. Manage and optimise website content and structure for search engine visibility.
9. Lead on SEO activity including keyword research.
10. Performance Monitoring: Review the success of marketing campaigns and member communications in terms of impact, reach, and revenue generation, and produce monthly performance reports against KPIs including insights for improvement.
11. Establish and nurture partnerships with industry stakeholders, BIA members, annual supporters, sponsors, and collaborators. Coordinate media partnerships with partner and member events.
12. Act as a brand guardian ensuring consistency of brand tone of voice and style guidelines across all marketing collateral (digital and print) and being a reference point for all marketing communication activities.
13. Collaborate with policy and public affairs, membership, content and events teams for a unified approach to marcomms and to integrate marketing efforts.
14. Support digital solutions implementation, including ongoing CRM/CMS upgrades and integration between systems and platforms

KNOWLEDGE, SKILLS AND EXPERIENCE

Essential:

• Minimum of 5 years’ experience in Marketing Communications, ideally with substantial experience in a corporate membership organisation or trade association.
• A confident self-starter with an ability to grasp complex issues quickly and how to distil these for a variety of external audiences
• Proactive and creative approach; problem-solving; hands-on; willing attitude.
• Demonstrable experience of website management and development
• Experience of managing email, design and social media platforms
• Excellent interpersonal skills, great team spirit, with the ability to work with a variety of stakeholders
• Excellent attention to detail and flexible ‘can do’ attitude
• Great copywriting and experience of CMS and CRM
• B2B marketing experience
• Degree or equivalent

Desirable:

• Previous  experience in life sciences or healthcare
• Experience of working with journalist and influencers across print, broadcast and online media to deliver impactful media coverage
• Life science degree or background
• Events marketing experience
• Experience of MS Dynamics CRM, Canva, DotDigital, Hootsuite
• Experience of working in an agile, innovative technologies organisation.

Media Relations:

1. Cultivate and maintain relationships with journalists, editors, and media outlets.
2. Respond promptly to media inquiries and coordinate interviews with BIA’s spokespeople.
3. Proactively pitch stories to secure positive media coverage for BIA and our member companies.
4. Stay abreast of industry trends, audience behaviour and member activities to inform strategic decisions.
5. Own the External Comms calendar and planning of industry events and awards entries.

Content Creation:

1. Write and edit press releases, news stories, member news and blogs to effectively communicate our key messages and to promote BIA and the biotech sector.
2. Work closely with the Digital Marketing Executive, content, events and policy teams, to develop engaging content for various channels, including website and social media and ensure a cohesive and integrated communication strategy.
3. Ensure all digital content and news stories are optimised for SEO.
4. Contribute to the marketing calendar, attending planning meetings and finding synergies with the editorial calendar to maximise PR purposes.

Public Relations:

1. Monitor media coverage and report analysis to the wider team regularly.
2. Organise press conferences, and briefings and be the first point of contact for journalists at our events.
3. Establish monthly reporting of communication efforts and effective measurement frameworks.

Influencer Relationship Management:

1. Identify and build relationships with thought leaders, influencers and content creators.
2. Collaborate with key opinion leaders to drive engagement and build communities, creating authentic and engaging content that aligns with our messaging.

Crisis Management:

1. Work closely with leadership to develop crisis communication strategies and respond to any negative press or media issues promptly.

Collaboration:

1. Collaborate with content, membership, policy and public affairs teams to gather information and insights for media communication purposes.
2. Foster relationships with external partners and stakeholders to enhance collaborative opportunities.

KNOWLEDGE, SKILLS AND EXPERIENCE

Essential

• Excellent writing and copy-writing skills and strong attention to detail with a passion for creating inspiring content
• A confident self-starter with an ability to grasp complex issues quickly and how to distil these for a variety of external audiences
• Highly organised with great interpersonal skills and ability to build relationships, plan and prioritise workload
• Experience of working with journalists and influencers across print, broadcast and online media to deliver impactful media coverage
• Confident and resilient personality
• Reliable, loyal and trustworthy
• An appetite for seeking out interesting story angles and content topics from across the business that will resonate with diverse external audiences (excellence in fact-gathering and joining the dots)
• MS Office experience including Teams, Outlook, Word, Excel and PowerPoint
• Experience in dealing with external contacts at all levels
• Comfort in working in a fast-paced, dynamic environment with high expectations, and ideally experience within a growing business or start up environment
• You will need to be hands-on with a 'make it happen' attitude
• Experience of CMS and CRM
• Degree or equivalent

Desirable

• Previous work experience in life sciences or other innovative industries
• Experience of managing email, design and social media platforms
• Demonstrable experience of website management and development B2B marketing experience
• Life science degree or background
• Events marketing experience